The AMA MicroDigital Guide to Developing Personas of Your Ideal Customer
ResourcesThe AMA MicroDigital Guide to Developing Personas of Your Ideal Customer
Customer personas can provide a wealth of actionable insight for your organisation. This comprehensive guide by Roisin Kirby, Refresh Marketing, outlines the key steps to get started and is packed with further resources to learn more.
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Starting an Audience Club in Your Venue
With a growing popularity of audience clubs within London, we have created a resource with club examples and advice for regional venues to begin a similar initiative.
What is the Creative Case for Diversity?
In this publication, the Arts Council sets out and invites the arts sector to engage with a new and different approach to diversity and equality in the arts, which we are calling the Creative Case.
A Practical Guide to Digital Inclusion and Accessible Information for Websites
