If you own a creative work, you might be able to achieve more with the idea by reimagining it in a different form; for example, as a podcast, online event or by licensing the work to someone else to produce. While this is not a new concept, it feels particularly relevant in the current context.

This resource is not intended to be a definitive ‘how to’ guide. Rather we hope it will spark new ideas and confidence by offering some things to consider, case studies and further reading.