A host of opportunities and unique strands of support for theatre companies, that aren’t on offer anywhere else in the UK.

Rebecca Butcher, Marketing Assistant at Hertford Theatre, has written about how best to utilise the pre-trailer period, when audiences are coming into your venue for a film.

If you’re looking to make your brand more relevant and engaging, increase your conversion rates, and have a positive impact for people and planet, then embedding sustainability in your marketing strategy is the way to go.