AMA Marketing Campaign Template
ResourcesAMA Marketing Campaign Template
This Marketing Campaign Plan template has been kindly shared by the AMA from their culturehive resource site, and was provided by one of their members. It is a step-by-step guide to planning a typical marketing campaign. It covers a range of tools for your marketing plan.
It is a sample plan and aims to help you develop your own marketing campaign plan.
This template covers:
- Where are you now?
- SWOT analysis
- SMART objectives
- Target Audiences
- Benefits
- Communication Tools
- Target Audiences / Benefits Matrix
- Target Audiences / Communications Matrix
- Campaign Action Plan
- Evaluation
You might also like...
The Theatre Green Book 2 - Sustainable Buildings
The Theatre Green Book is an initiative by theatre-makers – guided by sustainability experts Buro Happold – to move theatre towards sustainability.
Access Tips for Touring
A list of simple tips for touring companies to integrate access into their tour.
Theatre Tax Relief
Graham Suggett, of Creative Tax Reliefs, explains who qualifies, how to start the process, and what your company could be entitled to claim.
