house theatre is coming to a venue near you for our annual venue meet-ups road trip. This Spring, from March until May, house theatre will host 6 meet-ups with a morning training session facilitated by Audience Agency.

Audience Agency Workshop

To get the most out of the day, Audience Agency will run a free session on using data and insights for audience engagement before the meet-up.

This workshop will look at how we can use existing data, as well as developing our own research to inform audience engagement, especially in the ‘one-night’ touring context. This will include using available tools from The Audience Agency such as Audience Answers and Audience Spectrum.

We will also explore the analysis and interpretation of audience research and its implications for our audience engagement planning.

The morning workshop will be hosted by Jonathan Goodacre, Senior Consultant from Audience Agency.

Find out more about Audience Agency’s Audience Answers here!

Venue Meet Ups

After lunch, you’ll get a chance to network with neighbouring venues and discuss topics that

The training will take place from 11am -1pm, followed by lunch, and from 2pm - 4pm a catch-up between the venues, led by house.

The agenda will be open for you to discuss what is most relevant to all the venues but might include topics such as:

• Theatre audiences - where are they and how can we get them to attend more often?
• Programming - what types of events do you want to put on your stages looking to the future?
• Recruitment - how do we build a team that reflects EDI and structures to give a voice to new people?
• Sustainability & values - what is important to us as venues and how can we do more & communicate this to our audiences?
• Collaboration - how can venues work closer together to make amazing events & opportunities happen?