About Marketing 101: One Night Shows
This session is aimed at marketeers working on a busy programme of events, and those whose role encompasses a range of areas including marketing.
Marketing events can be a task which expands beyond the time you have available. Jack Heaton, Head of Marketing at the Stephen Joseph Theatre will take you through an interactive session with some group activities, designed to help you make the most of the time that you do have.
This session will cover:
- Big things like strategy and helping you find some easy wins to connect your campaigns to your wider venue plans
- Creating a campaign structure and templates that you can reuse time and again
- Top tips to see what’s working, what you need to adapt, and what you might be able to ditch from your campaign activity
If you have specific questions for Jack, please send them to house and he’ll weave them into the session.
Sessions are FREE to house network members to attend. Please note that places are limited to give you the best possible experience, so please book early to avoid disappointment.
About your trainer
Jack Heaton, Head of Marketing at the Stephen Joseph Theatre in Scarborough, has worked for regional playhouses (The Dukes, Lancaster), fringe theatres (New Diorama Theatre) and big theatres (National Theatre).
Jack has also sat on the other side of a few fences: working for a touring theatre company (Paines Plough) and as a Relationship Manager for Arts Council England specialising in audiences and engagement. This half-day session brings together everything he’s learned over the last decade to help you make the most of the time you have available for marketing.
This event has now sold out.
If you'd like to be added to the waitlist, please add your details here.