About Marketing Captioned shows


This FREE online session is aimed at supporting those working in venue marketing and communications’ roles to help you confidently communicate with customers who are deaf, deafened or hard of hearing with a focus on captioned performances.
The webinar will be split into two sections. The expert team from Stagetext will open with D/deaf awareness which will help you think about your audiences, potential audiences and how you meet their needs, followed by some hints, tips, and best practice for marketing captioned performances.
Please note that places are limited, so we recommend booking in advance. Places will be given as a priority for those venues taking BARK BARK by Buzzcut Productions this autumn.
The session will cover the following:
D/deaf Awareness:
- Who are captions for? Who will benefit from your captioned performances?
- Statistics of D/deafness in the UK – a brief overview.
- Language choices – ensure you’re using the right language to advertise your captioned performances.
- Internal comms – ensuring your venue’s staff team understand what captioning is.
Marketing your captioned shows:
- Starting with the basics! Ensuring that your audiences know that your venue is putting on captioned performances and when they are available
- How to use Stagetext to help promote your events
- Tapping into awareness days - Deaf Awareness Week and Captioning Awareness Week
- Reaching out to local D/deaf clubs, schools and charities