Segmentation is crucial to any customer focused organisation, particularly in arts organisations. It’s a tool that allows you to break up your audiences into smaller more manageable chunks (segments).

Dr Jonathan Gross was the keynote speaker at the house venue network day The Wisdom of Being Bold, held on 19 September 2017. His talk, entitled Building Sustainability in Creative Ways, explored the nature and value of cultural opportunity. This resource is the visual presentation that accompanied his discussion.