Each festival works to create innovative programmes of engagement and one initiative which spanned the entire Without Walls Outdoor arts network between 2013-2018 was the Festival Ambassador scheme. Ambassadors are networkers who are uniquely placed to spread the word about events within their communities, and also reflect and represent the views of target communities back to organisations. There are three models of Ambassador working, each of which is appropriate for different priorities. Partner festivals worked with the model best suited to their needs and resources.