AMA Marketing Campaign Template

AMA Marketing Campaign Template

This Marketing Campaign Plan template has been kindly shared by the AMA from their culturehive resource site, and was provided by one of their members. It is a step-by-step guide to planning a typical marketing campaign. It covers a range of tools for your marketing plan.

It is a sample plan and aims to help you develop your own marketing campaign plan.

This template covers:
Where are you now?
SWOT analysis
SMART objectives
Target Audiences
Communication Tools
Target Audiences / Benefits Matrix
Target Audiences / Communications Matrix
Campaign Action Plan