AMA Marketing Campaign Template
ResourcesAMA Marketing Campaign Template
This Marketing Campaign Plan template has been kindly shared by the AMA from their culturehive resource site, and was provided by one of their members. It is a step-by-step guide to planning a typical marketing campaign. It covers a range of tools for your marketing plan.
It is a sample plan and aims to help you develop your own marketing campaign plan.
This template covers:
- Where are you now?
- SWOT analysis
- SMART objectives
- Target Audiences
- Benefits
- Communication Tools
- Target Audiences / Benefits Matrix
- Target Audiences / Communications Matrix
- Campaign Action Plan
- Evaluation
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