About Marketing 101

Where: Omnibus Theatre, 1 Clapham Common, Northside, London SW4 0QW

Who for: house network members who are new arts-marketeers, or have come from a non-theatre background.

Also suitable for those who want a refresher on the foundations of theatre-marketing and to connect with other arts-marketeers in the South East.

When: Wednesday 27 January 2027, 10.30pm to 4pm.

Please note that as spaces are limited, bookings are open to one representative per venue.


Join house's Marketing Manager Ellie, for a practical day focusing on marketing one-night theatre performances in small scale venues/arts centres.

The day will be support you to explore the bigger picture, working with programmers and some specific tips and tricks around planning and understanding and reaching your audiences. We'll be looking at:

  • Planning an effective campaign
  • Understanding who your audience is (and could be), and the tools to help you
  • Jargon busting
  • Convincing audiences of our value
  • How to sell 'experiences', not tickets
  • Being data-smart: what is working and how do we know when it is?
  • The power of the Marketeer and Programmer relationship

Accessibility at Omnibus Theatre: All the spaces at Omnibus Theatre are accessible. Please head to their website for any further information, or drop the house team an email at info@housetheatre.org.uk

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