Resources

In the spirit of generosity, house has put together this resource section as a place where you can find and share documentation to support general working theatre knowledge and practice.

house is neither liable nor responsible for any use, misuse, miscommunication or misunderstandings from, or the content of any documents available to download.


Access tips for touring
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Access tips for touring

A list of simple tips for touring companies to integrate access into their tour.

Accessibility in video conferencing and remote meetings (Drake Music)
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Accessibility in video conferencing and remote meetings (Drake Music)

Drake Music have been researching and learning about accessibility in video conferencing/online meetings/remote music sessions.
Here are some of the things they have learned from their experience of delivering webinars and working remotely.

Copy and paste link if button broken: https://www.drakemusic.org/blog/becky-morris-knight/accessibility-in-video-conferencing-and-remote-meetings/

Accessing Access: A theatre maker’s attempt to make his work more accessible, and how venues/organisations might be able to help
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Accessing Access: A theatre maker’s attempt to make his work more accessible, and how venues/organisations might be able to help

A resource by Paul O'Donnell sharing his journey into accessible theatre and how venues and organisations could help

ACE self-evaluation toolkit
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ACE self-evaluation toolkit

Arts Council England Self Evaluation toolkit for people, companies and partnerships in the arts, cultural and creative sectors.

ACT GREEN: Understanding audience attitudes towards the role of cultural organisations in tackling the climate emergency
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ACT GREEN: Understanding audience attitudes towards the role of cultural organisations in tackling the climate emergency

What do your audiences think about sustainability issues? What role, if any, do they think cultural organisations should play in tackling the climate crisis?

Flo Carr and Katy Raines from Indigo Ltd present the findings from the recent Act Green national audience research which surveyed 12,000 audience members through 58 cultural organisations in the UK. Research sponsored by pointOne.

Guest speakers:

Vicky Sword-Daniels - Julie's Bicycle
Debbie Bell - HOME
Caroline Aston - Chichester Festival Theatre
Katie Haines - Artsadmin / Season for Change

Link to Webinar - https://www.youtube.com/watch?v=nHb87YLDNrQ&t=42s

AMA Marketing Campaign Template
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AMA Marketing Campaign Template

This Marketing Campaign Plan template has been kindly shared by the AMA from their culturehive resource site, and was provided by one of their members. It is a step-by-step guide to planning a typical marketing campaign. It covers a range of tools for your marketing plan.

It is a sample plan and aims to help you develop your own marketing campaign plan.

This template covers:
Where are you now?
SWOT analysis
SMART objectives
Target Audiences
Benefits
Communication Tools
Target Audiences / Benefits Matrix
Target Audiences / Communications Matrix
Campaign Action Plan
Evaluation

https://www.culturehive.co.uk/

AMA: Resources to support you through coronavirus
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AMA: Resources to support you through coronavirus

As the Coronavirus (COVID-19) situation is developing and we are working in uncertain times, Arts Marketing Association are pulling together resources to help you find relevant information for the arts, culture and heritage sector.

Copy and paste this link if the button isn't working:
https://www.a-m-a.co.uk/coronavirus-covid-19-resources/?utm_source=members%20personal%20email%2020%20march&utm_medium=personal%2

An Accessible Marketing Guide
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An Accessible Marketing Guide

20 simple ways of making your marketing more accessible.

By Jennifer Tomkins, Head of Marketing and Development, Artsadmin and Jo Verrent, Senior Producer, Unlimited

An Artist’s Guide to Oxfordshire Venues
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An Artist’s Guide to Oxfordshire Venues

Inspired by Routes In, directors of venues in Oxfordshire have put together guidance around their artistic policy, programming, and facilities for artists interesting in touring the county.

Anti Racism Touring Rider
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Anti Racism Touring Rider

The Anti-Racism Touring Rider has been created in Spring 2021 to establish the baseline of expectations between companies, venues and artists on a touring production.

Organisations and freelancers across the country fed into the consultation process for the rider and accompanying checklist, offering a series of actions for anti-racist practice and giving a framework for discussion and support before and during a tour. This toolkit was created is for everyone committed to change in the arts sector, irrespective of scale or remit.

Applying for Grants for the Arts: Theatre Top Tips
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Applying for Grants for the Arts: Theatre Top Tips

Claudia West, Theatre Relationship Manager for the South East, has pulled together these top tips for applying for a Grants for the Arts from the Arts Council, based on his most "frequently asked questions" during the application process - these have also been recently updated for the new GFTA process.

Artist Welcome Pack
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Artist Welcome Pack

An example of a welcome pack for visiting artists and companies, from the team at Cambridge Junction.

Booking confirmation email template
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Booking confirmation email template

Useful for both venues and companies, this email template acts as confirmation to a booking negotiation.

Booking confirmation form
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Booking confirmation form

house use this form to confirm all details and pull relevant contact names and numbers together in one document. This is then shared with the venue

Building a Customer Segmentation Model that works for your Organisation
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Building a Customer Segmentation Model that works for your Organisation

Segmentation is crucial to any customer focused organisation, particularly in arts organisations. It’s a tool that allows you to break up your audiences into smaller more manageable chunks (segments). But what segments should you split your audiences into? That’s a question that many of you may be asking yourself.

The purpose of this guide is to look at the different segmentation models, understand how they work, and learn how you can implement them in your organisation.

In this guide, ticketsource explain and summarise some of the most popular segmentation models used in the arts industry such as; Audience Spectrum, Culture Segments and Total Audience. Alongside each summary, they show you some examples of how you can apply these models into your CRM.

They've also included some worksheets in the guide which you can use to map out your segmentation in an efficient and effective manner.

If the link isn't working, please copy and paste the following into your browser: https://app.hubspot.com/documents/2778203/view/243372839?accessId=1385d3