Missing Audiences: Wave 2 Template email

Missing Audiences: Wave 2 Template email
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Missing Audiences overview
The Missing Audiences survey is designed to help you find out what is holding audiences and visitors back from attending so you can put their needs at the heart of your planning.

The survey is designed to be sent to a sample of your previous bookers and we recommend sending it to a mixture of those who have returned to you since Covid and those who have not. We recommend sending to around 3,000 - 7,000 people. Indigo, part of the Insights Alliance who have created the survey have created a template covering email for you to use or adapt as necessary to suit your organisation.

Timeline
This second wave of Missing Audiences research will run for 3 weeks from 31 January - 20 February 2022. You can send your survey out whenever suits you during that period, but we recommend sending no later than 14 February to give your audiences time to respond.

National results
After 20 February, we’ll invite you to a webinar and release a report with the national benchmark so you can see how your responses compare.