Resources - Marketing

Marketing tactics for regional venues
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Marketing tactics for regional venues

Marketing tactics for regional venues according to regional venues

Missing Audiences: Wave 2 Template email
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Missing Audiences: Wave 2 Template email

Missing Audiences overview
The Missing Audiences survey is designed to help you find out what is holding audiences and visitors back from attending so you can put their needs at the heart of your planning.

The survey is designed to be sent to a sample of your previous bookers and we recommend sending it to a mixture of those who have returned to you since Covid and those who have not. We recommend sending to around 3,000 - 7,000 people. Indigo, part of the Insights Alliance who have created the survey have created a template covering email for you to use or adapt as necessary to suit your organisation.

Timeline
This second wave of Missing Audiences research will run for 3 weeks from 31 January - 20 February 2022. You can send your survey out whenever suits you during that period, but we recommend sending no later than 14 February to give your audiences time to respond.

National results
After 20 February, we’ll invite you to a webinar and release a report with the national benchmark so you can see how your responses compare.

Pay What You Decide Toolkit
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Pay What You Decide Toolkit

In January 2015 ARC introduced a Pay What You Decide pricing model on its entire theatre, dance and spoken word programme. Following a successful first year, we have published this PWYD toolkit to help other venues and festivals considering introducing PWYD pricing.

You can also download a Sample Audience Survey and Evidence Template from the ARC website at http://arconline.co.uk/get-involved/artists/resources.

Sector Benchmark for Ticketing – TRG Arts and Purple Seven
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Sector Benchmark for Ticketing – TRG Arts and Purple Seven

TRG Arts and Purple Seven have partnered to provide real-time intelligence and advice to the arts and cultural sector on the economic impact of COVID-19. This partnership allows us to bring together live sales feeds from hundreds of venues around the world to effectively provide data analysis, counsel on insights, and resources for lobbying government relief packages to ensure we travel through and beyond the immediate crisis.

Copy and paste link if button not working: https://www.cognitoforms.com/PurpleSeven/JoinTheSectorBenchmark

Starting an audience club in your venue
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Starting an audience club in your venue

With a growing popularity of audience clubs within London, we have created a resource with club examples and advice for regional venues to begin a similar initiative.

Ten Top Tips for Working with Venue Marketers from Arts at the Old Firestation
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Ten Top Tips for Working with Venue Marketers from Arts at the Old Firestation

When you bring your show to a venue, on a split or a hire basis, someone at the venue will be in charge of marketing it. Here are Marketing Manager Alex Coke’s top tips to help that relationship go smoothly.

The AMA MicroDigital Guide to developing personas of your ideal customer
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The AMA MicroDigital Guide to developing personas of your ideal customer

Customer personas can provide a wealth of actionable insight for your organisation. This comprehensive guide by Roisin Kirby, Refresh Marketing, outlines the key steps to get started and is packed with further resources to learn more.

Read More: https://www.culturehive.co.uk/resources/the-ama-microdigital-guide-to-developing-personas-of-your-ideal-customer/

The Performing Artist’s Audience Workbook
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The Performing Artist’s Audience Workbook

The Performing Artist’s Audience Workbook is designed to encourage artists to think more about potential audiences, and explore the value their work brings to those who experience it.

Taking the reader on a journey to explore and articulate audience benefit, The Prelude offers context, insights and questions around core purpose, audience experience and audience development, while The Workbook presents a series of creative exercises for artists at any stage of their career who would like to think more about their practice, their audiences and the impact of their work.

The publications have been created primarily for those working in theatre and dance. Whilst it is not specifically aimed as a resource for those applying for funding, it will be useful for applicants applying to Creative Scotland’s Touring Fund for Theatre and Dance as an understanding of audiences should be at the centre of any application for touring and presentation.

The Performing Artist’s Audience Workbook can be used in a variety of ways, sparking creation, communication and reflection.

Commissioned by Creative Scotland, and written by Lisa Baxter, with illustrations by Philippe Brasseur.

DOWNLOAD PRELUDE: https://www.creativescotland.com/__data/assets/pdf_file/0005/82922/The-Prelude-for-viewing.pdf
DOWNLOAD WORKBOOK: https://www.creativescotland.com/__data/assets/pdf_file/0007/82924/The-Workbook-for-viewing.pdf

Thinking BIG! A guide to strategic marketing planning
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Thinking BIG! A guide to strategic marketing planning

Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.

Read here: https://www.culturehive.co.uk/resources/thinking-big

Top ten press tips
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Top ten press tips

Ten top tips for press liaison and campaigns from house Associate Journalist Catherine Love.

Web accessibility legislation: are you covered? (Texthelp)
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Web accessibility legislation: are you covered? (Texthelp)

Around 10% of the world's population, or roughly 650 million people, live with a disability. When it comes to accessing online information, barriers for people with disabilities still exist, and as more services move online it becomes increasingly important to address web accessibility issues. In fact, did you know that you could be breaking the law if your website or app is not accessible?

Why bother with cinema slides advertising live shows?
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Why bother with cinema slides advertising live shows?

Rebecca Butcher, Marketing Assistant at Hertford Theatre, has written about how best to utilise the pre-trailer period, when audiences are coming into your venue for a film.