Resources - Marketing

Flexible Booking Policy (an example from Camberley Theatre)
Download .pdf

Flexible Booking Policy (an example from Camberley Theatre)

Where audiences may need more reassurance before purchasing tickets in the light of Covid-19, Andy Edmeads from Camberley Theatre kindly shared their Flexible Booking Policy.

house marketing copy template
Download .pdf

house marketing copy template

Based on the document which we use for house tours, we have created a Marketing Copy template which is designed to ensure that all relevant brochure information is sent to the venue in a concise fashion first time.

house marketing pack guidance
Download .pdf

house marketing pack guidance

Based on the packs that we create for house tours, we have put together this handy marketing pack guidance sheet which outlines the content needed to support the venue marketing team to better promote your production.

house press guide
Download .pdf

house press guide

A guide to all things press related for companies and venues alike, created by the house in 2013.

How to create Front of House video promotions
Download .pdf

How to create Front of House video promotions

Head of Marketing at The Old Market Theatre in Brighton, Will Sawney, has created an easy to use document on how to create promotional videos for your venue.

How to Write a Press Release
Download .pdf

How to Write a Press Release

A really useful factsheet from IdeasTap with tips on how to write an effective press release.

Making Essential Digital Communications Accessible & Inclusive (TextHelp)
Download .

Making Essential Digital Communications Accessible & Inclusive (TextHelp)

In this time of increasing uncertainty and change, web accessibility and inclusive marketing is more important than ever.

As organisations take steps to limit travel, cancel or postpone face-to-face appointments and replace in-person events with virtual ones, it’s vitally important that the information you produce online can be accessed and understood by every website user. It’s also critical to ensure your comms don’t alienate or leave anyone behind.

In this webinar we'll look at the case for building accessible and inclusive websites and digital campaigns and advice on how to do it.

If you are working to improve your digital communications, boost your brand reputation, and build more inclusive marketing and digital experiences then this is a must-watch!

Making your website accessible
Download .pdf

Making your website accessible

A few tips with quick and easy changes to make sure your web content is accessible to all.

Marketing Campaign Template
Download .xlsx

Marketing Campaign Template

A template marketing campaign that can be used for a show, project or season. Created by house's marketing coordinator, Nadia Niesterowicz-Newstead.

Marketing captioned performances
Download .pdf

Marketing captioned performances

A document of useful advice and links on how best to promote a captioned performance.

Marketing form for visiting companies
Download .docx

Marketing form for visiting companies

The Old Marketing in Brighton send visiting companies this form to obtain lots of essential marketing information. This pack gives a great outline of what a venue needs from a company to effectively promote their production.

Marketing is Dead, Long Live the Audience!
Download .pptx

Marketing is Dead, Long Live the Audience!

Presentation given by Jo Taylor of Lateral Thinkers to house venue programmers on Tuesday 20th November 2012.

Marketing Pack – Northern Soul
Download .pdf

Marketing Pack – Northern Soul

This is an example of a detailed marketing pack, which would be sent to venues on completion of booking a tour.

Marketing Pack – The Adventures of Alvin Sputnik
Download .pdf

Marketing Pack – The Adventures of Alvin Sputnik

This is an example of a high-quality marketing pack, which should be sent to venues on completion of booking a tour.

Marketing tactics for regional venues
Download .pdf

Marketing tactics for regional venues

Marketing tactics for regional venues according to regional venues