Where audiences may need more reassurance before purchasing tickets in the light of Covid-19, Andy Edmeads from Camberley Theatre kindly shared their Flexible Booking Policy.
Resources - Marketing
Based on the document which we use for house tours, we have created a Marketing Copy template which is designed to ensure that all relevant brochure information is sent to the venue in a concise fashion first time.
Based on the packs that we create for house tours, we have put together this handy marketing pack guidance sheet which outlines the content needed to support the venue marketing team to better promote your production.
A guide to all things press related for companies and venues alike, created by the house in 2013.
Head of Marketing at The Old Market Theatre in Brighton, Will Sawney, has created an easy to use document on how to create promotional videos for your venue.
A really useful factsheet from IdeasTap with tips on how to write an effective press release.
In this time of increasing uncertainty and change, web accessibility and inclusive marketing is more important than ever.
As organisations take steps to limit travel, cancel or postpone face-to-face appointments and replace in-person events with virtual ones, it’s vitally important that the information you produce online can be accessed and understood by every website user. It’s also critical to ensure your comms don’t alienate or leave anyone behind.
In this webinar we'll look at the case for building accessible and inclusive websites and digital campaigns and advice on how to do it.
If you are working to improve your digital communications, boost your brand reputation, and build more inclusive marketing and digital experiences then this is a must-watch!
A few tips with quick and easy changes to make sure your web content is accessible to all.
A template marketing campaign that can be used for a show, project or season. Created by house's marketing coordinator, Nadia Niesterowicz-Newstead.
A document of useful advice and links on how best to promote a captioned performance.
The Old Marketing in Brighton send visiting companies this form to obtain lots of essential marketing information. This pack gives a great outline of what a venue needs from a company to effectively promote their production.
Presentation given by Jo Taylor of Lateral Thinkers to house venue programmers on Tuesday 20th November 2012.
This is an example of a detailed marketing pack, which would be sent to venues on completion of booking a tour.
This is an example of a high-quality marketing pack, which should be sent to venues on completion of booking a tour.
Marketing tactics for regional venues according to regional venues