Created by house's Marketing and Engagement Coordinator, this one page document explains 10 simple ways for venues and companies to make the most out of social media.
Resources - Marketing
If you happen to be short on funds right now or have been handed a tight budget by a cash-strapped client, there are many free design resources that can help you out.
We're talking free fonts, templates and mockups or vector illustrations, stock photography, icons and even videos – all the essential assets you might need to complete your projects without costing a penny. And they're all of the highest quality, too – freebies don't mean you have to compromise.
Copy and paste link if button not working: https://www.creativeboom.com/resources/50-fresh-essential-and-free-resources-for-your-graphic-design-projects/
A guide on writing marketing copy from Arts at the Old Fire Station Marketing Manager, Alex Coke
You have a show! It’s in a venue! Congratulations! Now, you need to get people in to see it, and print is a huge part of that. As the Marketing Manager for a receiving house, I’ve seen a lot of good and bad print: so here’s my basic guide. – Alexandra Coke
A short guide to writing marketing copy and press releases for dance, written by Rosie Neave of The Roost Communications
Digital technologies and online services are revolutionising the way we live, and we’re expected to do more online than ever before.
As more services move online and offer users the essential information they need digitally, there is an enormous risk of leaving some of the population behind - including the older population and those with literacy, language, and cognitive challenges.
Knowing how to present and offer digital information clearly empowers users and customers to navigate the online services that are increasingly becoming the norm.
In this short guide, we offer some easy-to-implement guidance for organisations to streamline their digital content into accessible, inclusive formats to benefit every online visitor.
This Marketing Campaign Plan template has been kindly shared by the AMA from their culturehive resource site, and was provided by one of their members. It is a step-by-step guide to planning a typical marketing campaign. It covers a range of tools for your marketing plan.
It is a sample plan and aims to help you develop your own marketing campaign plan.
This template covers:
Where are you now?
Target Audiences / Benefits Matrix
Target Audiences / Communications Matrix
Campaign Action Plan
20 simple ways of making your marketing more accessible.
By Jennifer Tomkins, Head of Marketing and Development, Artsadmin and Jo Verrent, Senior Producer, Unlimited
Segmentation is crucial to any customer focused organisation, particularly in arts organisations. It’s a tool that allows you to break up your audiences into smaller more manageable chunks (segments). But what segments should you split your audiences into? That’s a question that many of you may be asking yourself.
The purpose of this guide is to look at the different segmentation models, understand how they work, and learn how you can implement them in your organisation.
In this guide, ticketsource explain and summarise some of the most popular segmentation models used in the arts industry such as; Audience Spectrum, Culture Segments and Total Audience. Alongside each summary, they show you some examples of how you can apply these models into your CRM.
They've also included some worksheets in the guide which you can use to map out your segmentation in an efficient and effective manner.
If the link isn't working, please copy and paste the following into your browser: https://app.hubspot.com/documents/2778203/view/243372839?accessId=1385d3
Creative People and Places (CPP) is at the Arts Marketing Association’s conference in Edinburgh this week, with a panel session exploring how to develop relationships with people who don’t currently engage in the arts.
Eleanor Turney spoke to the three panellists and other members of the CPP network about tips and approaches to engaging new audiences.
If you're stuck working from home and still need to create videos using only what equipment you have, this video will explain how you can make great looking content using only a mobile phone. They cover the best tips for getting natural lighting, good quality audio using just head phones and editing using apps such as InShot.
What is the Digital Culture Network, and what can it do for me?
The Digital Culture Network provides practical, on the ground help to the arts and culture sector, supporting you to explore and harness the benefits of technology to achieve your goals, find new ways to reach and engage audiences, and develop sustainable business models.
Copy and paste this link if the button isn't working:
To be used when working with a designer, this example Creative Brief template is courtesy of Joe Roberts of the Tobacco Factory Theatre in Bristol.
We have created this Data Policy example to aid the instigation of discussion between venues and artists about how they collect and share audience data. This policy has been created using best practice recommendations from the Audience Agency and Arts Council England. This resource offers one approach to data sharing and does not constitute as legal advice
Plenty Productions shares its experience of developing new audiences for its show Snakes and Ladders through outreach and targeted marketing activity.
Via Culture Hive.
Toby Ealden, Artistic Director of Zest Theatre, recorded a presentation for house's Venue Network Day on 4 October 2019. He explores how Zest makes new work with and for young people, and how venues could better connect with young audiences.
The video is 16 minutes long, and was recorded specifically for house.
Use this link to access the recording: https://vimeo.com/user32912268/review/367703718/b368cc0cb9