Pitch Up Application form (Feb 2022)

Thank you for your interest in applying to pitch at Pitch Up on Thursday 03 February 2022, at the Unicorn Theatre in London.

10am on Monday 13 December 2021. 

Read through the following tips to applying.

Things to consider before you apply.

What is Pitch Up?

Pitch Up is an event to encourage relationships between venues and theatre-makers. Do read about the event before applying.

house welcomes applications from all theatre-makers, especially those from backgrounds which are currently underrepresented in the theatre industry.

Ask yourself: why do you want to pitch?
Consider why you’re pitching and what relationships you hope to gain. This is significant in your application as we’re passionate about venues and artists working together to create new work. Whilst money is never not important, what else are you looking for in a collaboration?

What ideas are we looking for?
This is the first Pitch Up we’ve run since the Covid-19 pandemic. Many venues are still rebuilding their activity, so we are interested to hear about new ideas as well as pre-existing work that is closer to being ready to tour, providing that an element of collaboration is always involved. You can apply with up to two ideas – one as your main pitch and one as an additional project, which is described on the form as the ‘Other Project’.

How are the pitches selected?
An industry panel will meet to decide the pitchers. We try to curate a wide range of ideas from a wide range of artists. All applicants will be notified of the outcome. If you are offered a pitch, you will be asked to confirm your acceptance of the place. We will notify you of the deadline for supplying technical information as well as content for the event programme.

Covid-19 considerations
Unless guidance changes we are planning this as an in-person event with no social distancing. We will not require attendees to wear face masks but request that anyone with Covid-19 symptoms does not attend. The selected pitchers will be encouraged to create a video of their pitch in case they are unable to attend at short notice. If you are interested in pitching but feel uncomfortable or unable to attend in person please let us know. If selected to pitch, we will work with you to find the most effective and appropriate way to include you from afar on the day.

Five simple steps to apply.

1. Ensure you’re able to attend the event
Pitch Up will be held on Thursday 03 February 2022, at the Unicorn Theatre in London.
The Unicorn is a host venue for this event. You can find out more about it here.

2. Complete the form at the bottom of this page
There are 24 questions, most of which are simple, short answers. The form should take around 20 minutes to complete, once you have prepared your pitching copy. You can save and continue later if you want to work on the application in stages.

3. Supply visual assets to support your idea
Applications must include an image which reflects the project(s). If you are successful in securing a pitch, we will require this same image in high-resolution (in .jpg format, in portrait and landscape orientations, and at least 300dpi), to be used in the event programme. You must have permission to use this image. Only one image will be used for each project. You are also welcome to include film footage to give us a flavour of your work.

4. Make sure your application is valid
We cannot accept applications if: 

  • Images are not provided 
  • Photograph credits are missing 
  • Fields are incomplete 

5. Submit by 10am on Monday 13 December 2021

Don’t want to apply online?
You can also download, complete and return the form by email.

We also accept video applications. You should answer all of the questions in the application form, and send your video file (.mov, mp4) via file transfer methods (e.g. wetransfer, Dropbox or Googledrive) to info@housetheatre.org.uk

If you would like to discuss any specific needs or barriers you face in making an application or attending the event, please don’t hesitate to get in touch with Meghan Cosgrove at
info@housetheatre.org.uk or 01252 745427.

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Pitch Up London

Application Form for Pitch Up (at the Unicorn Theatre, London in February 2022)
  • (Where is the company based?)
  • N.B If your pitch is selected, contact details (except phone number), website and social media handle(s) will be printed in the event programme.
  • (e.g. do you want to bring work to new audiences, develop work for unusual spaces, network with artists, network with venues, hear new ideas, find someone to collaborate on your new idea?)
  • Main Pitch

  • (Be clear and simple about what you’re asking for and consider if a venue can realistically offer this, e.g. rehearsal space, access to communities for testing ideas, mentoring for suitability of work for venue, directorial support, marketing expertise etc. TOP TIP: avoid asking only for financial support in your pitch. Financial support is useful but some venues will not have that capacity – what else could you ask for that may strengthen a relationship?)
  • (If your pitch is selected, this is the summary that will be printed in the event programme)
  • (If your pitch is selected, this will be printed in the event programme)
  • Insert an image file
    Accepted file types: jpg, png, mov, mp4.
  • (You must have permissions or a licence to use the image. Please include credit details)
  • Other Project

  • (If your pitch is selected, this will be printed in the booklet)
  • Insert an image file
  • ((You must have permissions or a licence to use the image. Please include credit details)
  • General Information

  • (A maximum of two people from the company can attend and pitch the idea. Please provide the names of those who will pitch)
  • house takes film, photographs and uses social media during the day. Are you happy for your image to be used for social media, used for future promotional material related to house / Farnham Maltings and archived?
  • (Including if you require BSL interpretation or if you’ll be accompanied by a carer/personal assistant)
  • You are now ready to submit. Check you have completed all of the required fields, then submit. Your application should be filed by 10am on Monday 13 December 2021. Applicants will be notified of the outcome by Thursday 16 December 2021.
  • This field is for validation purposes and should be left unchanged.