Marketing support

house offers professional development, resources and meet-ups for marketing colleagues in arts venues across the region, and those supporting theatre-makers and companies to promote their work, including the artists themselves.

We try to reach beyond our ambition to support venues to grow audiences for high-quality contemporary theatre in the region, by thinking holistically about all audiences and communities.

In many arts organisations, the marketing department is a team of one, so there’s huge value in the opportunity to connect with other marketers who have shared experience and geography, to trade ideas and suggestions, create profitable links, and pool resources.

house venue cluster meetings

Throughout May & June, house will be organising a series of venue cluster meetings to offer venue programmers & marketeers the chance to come together, share ideas on audience development plans and see whether there is a chance for greater collaborative working with nearby venues.

Cluster Location Festival
Wed 18th May, 11am – 1pm S.Hants & Isle of Wight Guildhall Portsmouth
Fri 20th May, 11am – 1pm Norfolk & N.Suffolk The Garage Norwich Norfolk & Norwich Festival
Mon 23rd May 11am – 1pm Sussex Brighton Dome Brighton Festival
Wed 25th May, 3pm – 5pm Dorset & New Forest Lighthouse Poole Dorset Artist Festival
Fri 27th May, 11am – 1pm Cambridgeshire & S. Suffolk Cambridge Junction Disrupt Festival
Tue 31st May, 11am – 1pm Surrey, N.Hants & Berks South Street Reading Head in the Clouds
Mon 6th June, 2.30pm – 4.30pm Herts & Essex Colchester Arts
Fri 10th June, 11am – 1pm Kent Marlowe Studio
Thu 16th June, 11am – 1pm N. Berks, Oxford, Beds & Bucks The Old Fire Station, Oxford

Should you wish to be involved or haven’t received an invite please email jonathon@housetheatre.org.uk.

house Audience Development project

house are now looking at ways to support venues across our network in producing new Audience Development plans following the pandemic. As our audiences continue to grow with their confidence it is important to think strategically about what steps you want to take to improve the diversity and inclusivity of your audiences. Starting in Autumn 2022 we will work with a group of 10+ venues on a project which will support them in setting their goals, analysing the effectiveness of their campaign and what legacy that work will have on the organisation.

Should you be interested in finding out more about joining the project, please email jonathon@housetheatre.org.uk.