Resources - Marketing

How to Write a Press Release
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How to Write a Press Release

A really useful factsheet from IdeasTap with tips on how to write an effective press release.

Making your website accessible
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Making your website accessible

A few tips with quick and easy changes to make sure your web content is accessible to all.

Marketing Campaign Template
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Marketing Campaign Template

A template marketing campaign that can be used for a show, project or season. Created by house's marketing coordinator, Nadia Niesterowicz-Newstead.

Marketing captioned performances
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Marketing captioned performances

A document of useful advice and links on how best to promote a captioned performance.

Marketing form for visiting companies
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Marketing form for visiting companies

The Old Marketing in Brighton send visiting companies this form to obtain lots of essential marketing information. This pack gives a great outline of what a venue needs from a company to effectively promote their production.

Marketing is Dead, Long Live the Audience!
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Marketing is Dead, Long Live the Audience!

Presentation given by Jo Taylor of Lateral Thinkers to house venue programmers on Tuesday 20th November 2012.

Marketing Pack – Northern Soul
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Marketing Pack – Northern Soul

This is an example of a detailed marketing pack, which would be sent to venues on completion of booking a tour.

Marketing Pack – The Adventures of Alvin Sputnik
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Marketing Pack – The Adventures of Alvin Sputnik

This is an example of a high-quality marketing pack, which should be sent to venues on completion of booking a tour.

Marketing tactics for regional venues
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Marketing tactics for regional venues

Marketing tactics for regional venues according to regional venues

Pay What You Decide Toolkit
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Pay What You Decide Toolkit

In January 2015 ARC introduced a Pay What You Decide pricing model on its entire theatre, dance and spoken word programme. Following a successful first year, we have published this PWYD toolkit to help other venues and festivals considering introducing PWYD pricing.

You can also download a Sample Audience Survey and Evidence Template from the ARC website at http://arconline.co.uk/get-involved/artists/resources.

Starting an audience club in your venue
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Starting an audience club in your venue

With a growing popularity of audience clubs within London, we have created a resource with club examples and advice for regional venues to begin a similar initiative.

Ten Top Tips for Working with Venue Marketers from Arts at the Old Firestation
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Ten Top Tips for Working with Venue Marketers from Arts at the Old Firestation

When you bring your show to a venue, on a split or a hire basis, someone at the venue will be in charge of marketing it. Here are Marketing Manager Alex Coke’s top tips to help that relationship go smoothly.

Top ten press tips
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Top ten press tips

Ten top tips for press liaison and campaigns from house Associate Journalist Catherine Love.

Why bother with cinema slides advertising live shows?
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Why bother with cinema slides advertising live shows?

Rebecca Butcher, Marketing Assistant at Hertford Theatre, has written about how best to utilise the pre-trailer period, when audiences are coming into your venue for a film.