Presentation given by Jo Taylor of Lateral Thinkers to house venue programmers on Tuesday 20th November 2012.
Resources - Marketing
This is an example of a detailed marketing pack, which would be sent to venues on completion of booking a tour.
This is an example of a high-quality marketing pack, which should be sent to venues on completion of booking a tour.
Marketing tactics for regional venues according to regional venues
When you bring your show to a venue, on a split or a hire basis, someone at the venue will be in charge of marketing it. Here are Marketing Manager Alex Coke’s top tips to help that relationship go smoothly.
Ten top tips for press liaison and campaigns from house Associate Journalist Catherine Love.
Rebecca Butcher, Marketing Assistant at Hertford Theatre, has written about how best to utilise the pre-trailer period, when audiences are coming into your venue for a film.