Resources - Marketing

Marketing is Dead, Long Live the Audience!
Download .pptx

Marketing is Dead, Long Live the Audience!

Presentation given by Jo Taylor of Lateral Thinkers to house venue programmers on Tuesday 20th November 2012.

Marketing Pack – Northern Soul
Download .pdf

Marketing Pack – Northern Soul

This is an example of a detailed marketing pack, which would be sent to venues on completion of booking a tour.

Marketing Pack – The Adventures of Alvin Sputnik
Download .pdf

Marketing Pack – The Adventures of Alvin Sputnik

This is an example of a high-quality marketing pack, which should be sent to venues on completion of booking a tour.

Marketing tactics for regional venues
Download .pdf

Marketing tactics for regional venues

Marketing tactics for regional venues according to regional venues

Ten Top Tips for Working with Venue Marketers from Arts at the Old Firestation
Download .pdf

Ten Top Tips for Working with Venue Marketers from Arts at the Old Firestation

When you bring your show to a venue, on a split or a hire basis, someone at the venue will be in charge of marketing it. Here are Marketing Manager Alex Coke’s top tips to help that relationship go smoothly.

Top ten press tips
Download .pdf

Top ten press tips

Ten top tips for press liaison and campaigns from house Associate Journalist Catherine Love.

Why bother with cinema slides advertising live shows?
Download .pdf

Why bother with cinema slides advertising live shows?

Rebecca Butcher, Marketing Assistant at Hertford Theatre, has written about how best to utilise the pre-trailer period, when audiences are coming into your venue for a film.