Created by house's Marketing and Engagement Coordinator, this one page document explains 10 simple ways for venues and companies to make the most out of social media.
Resources - Marketing
A guide on writing marketing copy from Arts at the Old Fire Station Marketing Manager, Alex Coke
You have a show! It’s in a venue! Congratulations! Now, you need to get people in to see it, and print is a huge part of that. As the Marketing Manager for a receiving house, I’ve seen a lot of good and bad print: so here’s my basic guide. – Alexandra Coke
A short guide to writing marketing copy and press releases for dance, written by Rosie Neave of The Roost Communications
20 simple ways of making your marketing more accessible.
By Jennifer Tomkins, Head of Marketing and Development, Artsadmin and Jo Verrent, Senior Producer, Unlimited
Creative People and Places (CPP) is at the Arts Marketing Association’s conference in Edinburgh this week, with a panel session exploring how to develop relationships with people who don’t currently engage in the arts.
Eleanor Turney spoke to the three panellists and other members of the CPP network about tips and approaches to engaging new audiences.
To be used when working with a designer, this example Creative Brief template is courtesy of Joe Roberts of the Tobacco Factory Theatre in Bristol.
We have created this Data Policy example to aid the instigation of discussion between venues and artists about how they collect and share audience data. This policy has been created using best practice recommendations from the Audience Agency and Arts Council England. This resource offers one approach to data sharing and does not constitute as legal advice
Plenty Productions shares its experience of developing new audiences for its show Snakes and Ladders through outreach and targeted marketing activity.
Via Culture Hive.
Toby Ealden, Artistic Director of Zest Theatre, recorded a presentation for house's Venue Network Day on 4 October 2019. He explores how Zest makes new work with and for young people, and how venues could better connect with young audiences.
The video is 16 minutes long, and was recorded specifically for house.
A shining example of a marketing pack from The Handlebards.
A shining example of a marketing pack from Zest Theatre
Based on the document which we use for house tours, we have created a Marketing Copy template which is designed to ensure that all relevant brochure information is sent to the venue in a concise fashion first time.
Based on the packs that we create for house tours, we have put together this handy marketing pack guidance sheet which outlines the content needed to support the venue marketing team to better promote your production.
A guide to all things press related for companies and venues alike, created by the house in 2013.