10 simple social media tips
Created by house's Marketing and Engagement Coordinator, this one page document explains 10 simple ways for venues and companies to make the most out of social media.
Resources - Marketing
A guide to copy writing
A guide on writing marketing copy from Arts at the Old Fire Station Marketing Manager, Alex Coke
A Guide to Print from Arts at the Old Fire Station, Oxford
You have a show! It’s in a venue! Congratulations! Now, you need to get people in to see it, and print is a huge part of that. As the Marketing Manager for a receiving house, I’ve seen a lot of good and bad print: so here’s my basic guide. – Alexandra Coke
An Accessible Marketing Guide
20 simple ways of making your marketing more accessible.
By Jennifer Tomkins, Head of Marketing and Development, Artsadmin and Jo Verrent, Senior Producer, Unlimited
Captioning information for receiving venues
An information sheet dedicated to links and advice on receiving captioned performances at your venue. Kindly provided by STAGETEXT.
Creative brief template
To be used when working a with a designer, this example Creative Brief template is courtesy of Joe Roberts of the Tobacco Factory Theatre in Bristol.
Example of a Marketing Pack – A Midsummer Night’s Dream
A shining example of a marketing pack from The Handlebards.
Example of a Marketing Pack – Thrive
A shining example of a marketing pack from Zest Theatre
house marketing copy template
Based on the document which we use for house tours, we have created a Marketing Copy template which is designed to ensure that all relevant brochure information is sent to the venue in a concise fashion first time.
house marketing pack guidance
Based on the packs that we create for house tours, we have put together this handy marketing pack guidance sheet which outlines the content needed to support the venue marketing team to better promote your production.
How to Write a Press Release
A really useful factsheet from IdeasTap with tips on how to write an effective press release.
Making your website accessible
A few tips with quick and easy changes to make sure your web content is accessible to all.
Marketing Campaign Template
A template marketing campaign that can be used for a show, project or season. Created by house's marketing coordinator, Nadia Niesterowicz-Newstead.
Marketing captioned performances
A document of useful advice and links on how best to promote a captioned performance.
Marketing form for visiting companies
The Old Marketing in Brighton send visiting companies this form to obtain lots of essential marketing information. This pack gives a great outline of what a venue needs from a company to effectively promote their production.