Mark Makin pulls together his most helpful tips for successful tour booking.
Resources - How To
You have a show! It’s in a venue! Congratulations! Now, you need to get people in to see it, and print is a huge part of that. As the Marketing Manager for a receiving house, I’ve seen a lot of good and bad print: so here’s my basic guide. – Alexandra Coke
A list of simple tips for touring companies to integrate access into their tour.
Arts Council England Self Evaluation toolkit for people, companies and partnerships in the arts, cultural and creative sectors.
Claudia West, Theatre Relationship Manager for the South East, has pulled together these top tips for applying for a Grants for the Arts from the Arts Council, based on his most "frequently asked questions" during the application process - these have also been recently updated for the new GFTA process.
Creative People and Places (CPP) is at the Arts Marketing Association’s conference in Edinburgh this week, with a panel session exploring how to develop relationships with people who don’t currently engage in the arts.
Eleanor Turney spoke to the three panellists and other members of the CPP network about tips and approaches to engaging new audiences.
We have created this Data Policy example to aid the instigation of discussion between venues and artists about how they collect and share audience data. This policy has been created using best practice recommendations from the Audience Agency and Arts Council England. This resource offers one approach to data sharing and does not constitute as legal advice
A shining example of a marketing pack from Zest Theatre
Sarah Wilson, house Marketing Support Officer, has recently created a Visual Story for Farnham Maltings with the aim to engage with, and welcome, community members who have autism to the building.
A Visual Story aims to support children, young people and adults with autism, communication difficulties, other learning disabilities and those with English as a second language.
Please feel free to download this Visual Story to help you create a similar document for your venue or tour.
A guide to all things press related for companies and venues alike, created by the house press officer.
Head of Marketing at The Old Market Theatre in Brighton, Will Sawney, has created an easy to use document on how to create promotional videos for your venue.
A really useful factsheet from IdeasTap with tips on how to write an effective press release.
Tips and a template from IdeasTap on how to write a budget and what to remember!
A brief guide from Hunt & Darton on how they set up their pop up art installation in a high street shop.
A template marketing campaign that can be used for a show, project or season. Created by house's marketing coordinator, Nadia Niesterowicz-Newstead.